I love this post from Mark over at CareerHub.  He’s talking about value propositions, and how every employer has three simple questions when he reads your resume or when greets you as you walk through the door for an interview: so what, who cares and WHAT'S IN IT FOR ME?  Mark correctly points out that credentials and experience do not make a value proposition. RESULTS make a value proposition. 

At least once a week, I review a resume where a well-meaning job candidate has clearly stated his experience, detailing specific responsibilities and using colorful action verbs.  But in almost every case, I have to tell him or her that simply “being there and doing that” is not enough.  What did it mean to the company, for example, that you spent 2 years developing a new hire training format? Did you merely design and conduct 12 orientations, or did your actions increase the organization’s internal rate of employee return by 10%?

As they say in the writing business, show, don’t tell.  That goes double when you’re trying to prove that your track record makes you worth the money and risk involved in hiring an unknown commodity.