Over at Career Hub, the subject is “blogworking.”  Barbara Safani suggests that a job seeker involved in a full-time search should dedicate a full work week (35 hours) to their search each week. Since networking tends to be the most effective method of search, it's best to spend approximately 28 hours of each week planning and managing your networking strategy. This includes all of the components of networking, including sourcing contacts, setting up and going on informational interviews, attending professional and social networking meetings, and managing relationships through business and social networking sites.

Career Hub’s definition of blogworking is becoming part of the blogging communities within your industry or job function.  And since I’m always advocating that the best way to get a job is to get to know individuals within the specific company or organization in which you want to work, Barbara’s advice to regularly participate on your target companies’ blogs made perfect sense to me.  By participating, we mean commenting on posts of interest, asking relevant questions, and suggesting topics.  “This allows you to become an active and known member within a previously closed community,” says Barbara.  “Blogging in these circles can bring you one step closer to your ultimate decision maker.”

Some of Barbara’s favorite company blogs include Accenture, Microsoft, Southwest Airlines, General Motors, and Yahoo!.  In my experience, these are some of the best corporate blogs out there, and if you’re interested in marketing, I’d also recommend the blogs at Edelman and Forrester Research.