Since we often talk about differentiating yourself in a crowded market around here, I thought you might like to know that twenty-something branding phenom Dan Schawbel recently launched a new magazine, Personal Branding.  As you might guess, the magazine is about establishing a professional and memorable identity in order to drive your career forward, and it provides concrete advice you can use today for leveraging online avenues like blogging, social networking, and multimedia.

I would trust anything Dan has to say about personal branding, because he has done it so expertly.  In just a year or so, he has firmly established himself as a force to be reckoned with in the career blogosphere.  As a result of the smart way Dan has presented himself in his networking efforts, he’s managed to secure contributions from the likes of Jim Stroud, Guy Kawasaki, and Joel Cheesman.   He’s a thriving example of how you don’t have Microsoft’s marketing budget to do personal branding successfully.

Each issue will be sold quarterly as a pdf document in the months of February, May, August and November, and 50% of the proceeds benefit The American Cancer Society.  And best of all, you can try before you buy.  Check out a sample, and let me know what you think of Dan’s latest effort!