Have you ever wondered how super-successful business owners with millions of customers get started?  Surprisingly, many don’t spend years toiling in Fortune 500 brand powerhouses, some had no money or no connections going in, and some weren’t even trained in marketing. NYU marketing professor David Vinjamuri, in his new book ...

Back when I was in college, I met Andy Sernovitz while working at an internship at the Association of Interactive Media in Washington DC.  Since then, I’ve been tracking his movements, most recently as President of the Word of Mouth Marketing Association.  Now, over at Escape from Cubicle Nation, Pam Slim discusses Andy’s recent remarks ...

My colleague Steve Rubel participated in a teleconference for PR professionals hosted by the Public Relations Society of America. During the session, the moderator, Peter Himler, asked him what three essential sites or tools that professionals should be using as they go out and navigate this crazy new media landscape.   Steve says that his ...

Seth Godin has posted on a printable manifesto circulating around the Internet called The Personal MBA.  Josh Kaufman is a twenty-something brand manager at consumer product powerhouse Proctor & Gamble.  The premise of the document is that aspiring professionals don't need to waste $100K or more on an MBA degree because the critical ...