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  • Book Review: The Contrarian Effect

    Behind the very successful author teleseminars series is a new friend of mine, Elizabeth Marshall.  Together with the brilliant Michael Port, who wrote Book Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients than You Can Handle Even if You Hate Marketing and Selling, comes a little book with big sales ...
    Posted to Water Cooler Wisdom (Weblog) by AlexandraLevit on December 1, 2008
  • Avoid Clichés Like the Plague

    One of my colleagues at Edelman, Dan Santow, has a great blog of writing tips, and I thought this week’s post on clichés was worth sharing with all of you. Says Dan:  A cliché is a metaphor or phrase characterized by its overuse. For the most part, using clichés is lazy, an easy out, a ready-made excuse not to take the time needed to think ...
    Posted to Water Cooler Wisdom (Weblog) by AlexandraLevit on November 19, 2007
  • 5 Grammar Mistakes That Make You Look Stupid

    I am always instructing people to be fastidious about written communications at work – including casual e-mails.  This means choosing your words carefully and proofreading any and all documents before you send them out into the world.  In this era of virtual teams and constant e-communication, how you come across in writing is a critical ...
    Posted to Water Cooler Wisdom (Weblog) by AlexandraLevit on April 16, 2007
  • How Well Do You Really Interview?

    I see it happen all the time.  Smart, ambitious and personable twenty-somethings put together powerful resumes, and get invited on half a dozen interviews.  But then, at the in-person meetings themselves, something goes wrong.  Either they’re unprepared for the format of the interview, or the questions they are asked, or they ...
    Posted to Water Cooler Wisdom (Weblog) by AlexandraLevit on March 2, 2007
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