I’ve encountered a lot of couples where one person has left his or her job to support the career of the other.  Typically, one spouse is an accomplished entrepreneur, so the other pitches in to help grow the business – often in a subordinate role. I’m wondering how many of you would do this if you had the chance.  It would ...

 Have you ever wondered how super-successful business owners with millions of customers get started?  Surprisingly, many don’t spend years toiling in Fortune 500 brand powerhouses, some had no money or no connections going in, and some weren’t even trained in marketing. NYU marketing professor David Vinjamuri, in his new book ...

It’s finally here.  My new book, How’d You Score That Gig?: A Guide to the Coolest Careers and How to Get Them, has just been released!  The book starts with a quiz that tells you your job personality – be it an adventurer, creator, data-head, entrepreneur, investigator, networker, or nurturer – and then suggests several unusual and ...

Leaving the business world to start one’s own gig is a hot topic these days.  I read blog posts about it every day, and my friend Pam Slim just sold a new book about it.  Over lunch a few weeks ago, I asked my good friend Keith Alperin if he’d be willing to tell WCW readers how he launched his new business, Helium Foot Software, and what ...

This week on Adventures in Capitalism, Chris Yeh talks about how he recently worked with a team of entrepreneurs who had done a phenomenal job of building a product that their customers loved, but couldn’t figure how to sell it to big companies for the life of them.  In no time at all, Chris rattled off the marketing and promotional plan that ...

My colleague Steve Rubel participated in a teleconference for PR professionals hosted by the Public Relations Society of America. During the session, the moderator, Peter Himler, asked him what three essential sites or tools that professionals should be using as they go out and navigate this crazy new media landscape.   Steve says that his ...

I had the opportunity to read an advance copy of renowned career blogger Penelope Trunk’s first book, Brazen Careerist, this week.  The book, which is due out from Warner Books next month, is a gem of a compilation of career tips and provides an intriguing blended perspective based on Penelope’s experiences as a farm hand, celebrity ...