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Marketing Manager · Branford, CT
* Conduct market analysis, examine business dynamics, market structure and competition and deduce suitable strategies to increase the value of our business
* Identify present and future customer needs and address them by a clear positioning and sustainable benefit statements in properly elaborated marketing materials (ad campaigns, folders, inserts, presentations, customer information letters etc.)
* Deduce marketing strategies for enduring success in the quickly changing market environment of Sequencing and develop according material for training of Key Account Managers
* Develop marketing and business plans for existing and new products to address global opportunities
* Communicate effectively with customers, regions, LSO's and other external and internal stakeholders in order to execute successfully the marketing plan
* Generate quickly Press releases to actual topics in order realize a greater public awareness
* Provide marketing expertise for Product Management, Program Management, R+D, Bioinformatics and all other relevant departments
* Represent 454 Sequencing Technologies and the Roche values on Congresses, in Customer Visits and any presentations and opportunities...
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