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Director, Advertising and Public Relations for fulltime opportunity · Irvine, CA
Hudson is partnered with a very stable company to staff a Director,Advertising and Public relations for fulltime opportunity with our client.
Position Summary:
Responsible for the planning and implementation of all marketing and public relations programs including advertising, promotions, direct mailings, print production, and customer events. Stays on top of new product developments, product launches, marketing research, and development of sales tools.
Essential Functions:
Strategic Planning and Research
Analyzes demographic and market based data to determine best avenues for key marketing efforts including advertising, PR, and events.
Supports management team with strategic analysis for network build out, distribution, customer care, churn reduction, customer retention, customer loyalty, and other business functions.
Advertising and Public Relations
Responsible for implementation of marketing and brand strategy at all consumer touch points.
Responsible for media tactics and placements to compliment sales goals of business unit.
Responsible for creative execution of brand strategy.
Acts as primary field liaison with corporate advertising group, ad agency, media outlets, sales...
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