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Group Manager - Marketing Strategy Medical Device Industry · Boston, MA
We have been engaged by our client to recruit their Group Marketing Manager to help lead the Marketing Strategy & Analysis team. This position is responsible for managing and developing a â??best in classâ? marketing strategy team of up to 4 direct reports. This team acts as an internal consulting group responsible for designing, executing and communicating market research and other strategic analysis that contribute to high impact marketing strategies. Our ideal candidate will have experience working as an external marketing consultant managing large projects and directing other analysts and consultants.
Summary:
This person will be responsible for leading franchise efforts within the Marketing Strategy & Analysis group. This person will become an expert on the points of view and processes for understanding the marketplace, identifying market trends and growth opportunities, diagnosing customer needs and behaviors, predicting likely competitive dynamics and analyzing the economics of the business so that marketing can make effective choices to maximize competitive advantage.
Responsibilities:
Lead internal market and product opportunity assessment, strategy formulation and...
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