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Lead Generation · Atlanta, GA
Purpose: Provide lead generation to specified clients by identifying, initiating and nurturing potential business relationships. Achieve specified program objectives and goals through the initiation of telephone and/or email communication with prospects. Maintain detailed communication documentation through database management functions in a timely and accurate manner.
Responsibilities:
? Represents Equifax to our prospects in a positive and professional manner. Initiates telephone communication with client prospects, utilizing a targeted list of organizations. Identifies and develops relationships with decision makers and influencers who can initiate new business opportunities.
? Cultivate initiated relationships between the client and prospect through telephone and email communications. Through telephone inquiries, identify responsible parties who make decisions regarding the client's product/service. Initiates regular follow up contact to continue prospect education on client product/service benefits that can eliminate the prospect's business pain. Emails prospects additional client collateral materials in template form such as white papers, marketing tools, case studies,...
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