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Online Marketing Manager · Los Angeles, CA
Product Marketing Manager ENTERTAINING IS OUR PASSION Position : Online Marketing Manager, EA Social (contract) Reports to : Sr. PM, EA Social Location : EA, Los Angeles or EA, Redwood Shores Overview of Role: This position will drive product marketing strategy, planning and execution for key EA social games titles. Social games are games that run on social networks such as Facebook and MySpace. In addition, the position will also own driving viral growth of our games, and generating revenue for our games via in-game microtransactions and advertising. This candidate must be able to work collaboratively with the Social games and other EA games studios, other members of marketing team, as well as external agencies in all phases of creative development and production to support product launch and management efforts. The Online Marketing Manager will have overall responsibility for all online customer acquisition, conversion, and retention programs for the games they manage. Skills and Knowledge Required • Minimum 4 years in strategic marketing position, launching sticky web content and products • Prior experience viral marketing and launching products to social communities • Work...
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