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VP, Marketing · La Palma, CA
Job title VP, Marketing
Req ID 6769BR
Job category Marketing
Sub-category Marketing
Countries (State/Region) United States - California
Location La Palma
Role synopsis The VP of Marketing is responsible for leading and directing the growth and performance of the marketing, category management & propriety food divisions of ampm in doing so delivering year on year growth and programs that grow both sales and profits for franchisees. The VP will lead a team of very capable highly regarded functional experts. The organization is strong and experienced.
The VP Marketing reports to the Business Unit Leader of ampm and is a member of the ampm Leadership team.
Key accountabilities • Accountable for category management and supply chain strategy for ampm across the US and delivery of $1.4b in annual store sales
• Accountable for management of circa $60m franchising marketing royalty
• Manages the creation and delivery of the ampm brand and advertising strategy
• Manages the development of the leadership of the organization, increasing functional expertise and diversity including all staff capabilities development and succession plans
• Accountable for using insight to develop annual...
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