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VP CREATIVE SERVICES · Wayne, NJ
The VP, Creative Services, is the principle creative lead and manages all creative teams. He/She manages Toys R Us creative direction and strategic visual representation across all marketing channels, including: major campaign launches, national advertising, direct mail/CRM, windows and in-store marketing, PR collateral for corresponding launch events, conception and direction of location/studio shoots for national print and television campaigns.
Responsibilities:
* Direct & develop the voice of Toys R Us, including setting and elevating editorial brand standards. * Drive creative production-from conception to completion-- for POS, inserts, and other essential marketing materials. * Oversee creative staff that has responsibility for all creative and visual services. * Collaborate extensively with Advertising agency to execute breakthrough creative campaigns. * Collaborate extensively with creative directors to execute photography for catalog, store, and web. * Provide additional art direction to maintain brand standards * Oversee copy for the Retail and Internet channels. * Works with Creative, Advertising Directors, Planning and Promotion, and Merchandising department...
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