TODD M. COOLEY              [...] St. Louis, MO 63118    [...]       [...]
OBJECTIVE
A management position in Ecommerce Marketing where over eight years of experience in analysis, research and overseeing the product plan process for new business opportunities will be of added value to an organization
SUMMARY OF QUALIFICATIONS
Internet Marketing – SEO/SEM – Ecommerce Professional with experience developing and implementing marketing strategies to promote businesses and products via the internet. Consistent record of achievement increasing sales and market share by identifying and capitalizing on new markets, leveraging opportunities in existing markets and increasing market share through successful search engine optimization and marketing. Proven success developing, managing and marketing Ecommerce/eBusiness solutions.
Core Competencies
•   Ecommerce B2B (all facets from development to management and P&L responsibility)
•   Internet marketing strategies
•   Project Management – Ecommerce (full scope)
•   Lead Generation
•   Web Development
•   Web Metrics & Analytics
•   SEO, SEM, PPC
•   Marketing online subscription products
•   Email campaigns
•   Ad copy and site content
PROFESSIONAL EXPERIENCE
FOOTRUBBER.COM, St. Louis, MO                                                                                  2003-Present
Managing Partner
Developed strategies for this online retailer to increase qualified traffic from organic search, built organic visitor traffic from scratch. Increased leads, online sales and average purchase quantity, exceeded budget expectations.

•   Managed 50 page, 600 product web site
•   Responsible for IT, Sales, and site content in the development of online retail business
•    Designed, implemented and managed Internet Marketing Strategy
•   Increased traffic, leads and conversions resulting in revenues exceeding budget expectations
•   Expanded company product line by developing market research report on the growing US Hispanic market, assembling economic and demographic data into consumer demand/market penetration model
•   Developed and managed email (eMail Labs, ExactTarget), direct mail and text messaging campaigns aimed at customer retention
•   Monitored usability testing and focus groups
•   Strategically designed and implemented promotional programs, authored monthly newsletters and created electronic and print press releases
•   Implemented web metrics application (NetTracker) to monitor and improve results of marketing strategies and ad campaigns


TODD MORGAN, LLC, St. Louis, MO                                       2002-2003
Freelance Search Engine Marketing and Optimization Consultant
Increased product sales 40% over 12 month period for several online retail operations. Drafted technical support, policy and training manuals. Trained staff in inventory control, security, shipping, customer service, as well as, use of several computer based system supporting functions such as sales, inventory control, merchandise returns, customer database management, email management, site editing and creation of affiliate programs. Responsible for triple digit growth in International sales volume and lower return percentage. Provided content and site design for several alumni organizations maximizing social networking platforms

Client List
•   STLrocket.com
•   Hotmixx.com
•   The Delmar Lounge
•   Zija international
•   University City High School Alumni Organization
•   Chaminade College Prep Alumni Organization

MICHAEL E. DUNN and ASS, Arlington, VA                                  2000-2002      Web Communications Consultant
Produced over 20 Key Contact programs for companies such as CSX, Norfolk Southern and Duke Energy targeted at developing high quality relationships between executives, employees and legislators. Acted as liaison between business units, technology groups, and marketing divisions in the creation of a web based platforms aimed at increasing client awareness of potentially impactful local, state and national legislation.

•   Full scope project management from requirements gathering to implementation, including managing development, editorial and graphics
•   Numerous presentations to business, sales, marketing and tech groups
•   Drafted white Papers in support or opposition of client positions in relation to pending, local, state or national legislation
   
SUMMARY OF EXPERIENCE
EDUCATION         JD, University of Miami School of Law, Coral Gables, FL
BA, Marketing, Lindenwood University, St. Charles, MO   
Internet Law, University of Miami, Coral Gables, FL
Internet Business Strategies, Lindenwood University, St. Charles, MO
Advanced Project Management, Lindenwood University, St. Charles, MO
Numerous Ecommerce, SEO, SEM , PPC and Project Management Seminars

TECHNICAL SKILLS
INTERNET   SEO, SEM, PPC, Ecommerce, Web site development, ROI and revenue generation, site promotion, Internet Marketing, Affiliate Programs, Podcast, Blogs, Forums, data/statistical collection, web design, navigation, usability, interface architecture, graphic layouts, site content

APPLICATIONS   Gogomo, Link Harvester, AdWords, AdSense, Web Trends, Urchin, AWStats , Miva, Commission Junction, Enhance, iStore,  Blue Martini, Dreamweaver, Adobe Photoshop and Illustrator